How do you decide on what topics to create content for? How do you decide whether an idea is worth pursuing?
Give an example of a company that is doing content marketing really well, explain why?
Bearing in mind our audience, craft the first 250 words of a blog post about the benefits of/pitfalls of/importance of/the truth about [topic X]
1. Imagine you’ve just finished this blog post and published it on our website. What would be your next steps?
a. How would you get more people to view the post?
b. How could this blog post be used by other team members?
You've just had a great content idea, how do you decide what medium/channel you should publish on?
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