Content Marketer Interview Questions

Content marketers are responsible for planning, creating and publishing an organization's content with the aim of growing their online presence. They ultimately need to drive inbound traffic to the website through blog writing, social media and image/video. They will strategically target keywords and optimize content to improve SEO and ultimately create more sales opportunities.

Skills

Strategic Thinking

Writing

Creativity

Research

SEO

Question 1

How do you decide on what topics to create content for? How do you decide whether an idea is worth pursuing?

Strategic Thinking

Creativity

SEO

Question 2

Give an example of a company that is doing content marketing really well, explain why?

Strategic Thinking

Research

Question 3

Bearing in mind our audience, craft the first 250 words of a blog post about the benefits of/pitfalls of/importance of/the truth about [topic X]

Writing

Research

Creativity

Question 4

1. Imagine you’ve just finished this blog post and published it on our website. What would be your next steps?

a. How would you get more people to view the post?

b. How could this blog post be used by other team members?

Strategic Thinking

Creativity

SEO

Question 5

You've just had a great content idea, how do you decide what medium/channel you should publish on?

Strategic Thinking

Creativity

SEO

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Content Marketer Interview Questions

Skills

What are structured interviews?

Structured questions accurately predict performance

And improve diversity

Why Applied?

Join a webinar and debias your hiring

Download them all!

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