Hire with purpose, supported by science
So we built Applied, the essential platform for de-biased recruiting. Applying science over speculation and insights over gut-instincts.





Our Core Values
Creating A Fairer World
We want to empower the world to achieve higher levels of inclusivity and accessibility so that it underpins decisions from how products are designed to how employees are treated. Read Patrick's blog post.
Trust Is Our Foundation
Trust is built with feedback, processes, and inclusivity. Trusting others at Applied means amplifying others’ voices and backing their calls. We can’t achieve great social impact without it. Read Andy's blog post.
Own And Drive Change
Our ambition is audacious, so we take on big tasks, move fast, aim high, and continuously grow while we do it. Everyone owns the mission and can make a difference. Read Hew's blog post.
Be Curious and True To Evidence
Investigate beyond the data to find the story and what works. We want to be true to the evidence at hand to make decisions but we aren’t paralysed to take action in the absence of it. Read Cameo's blog post.
Champion The User
We're changing the world and our users are central to that mission. We have to see the world from their perspective, find blindspots and innovate for them. After all, they're our heroes. Read Diana's blog post.
Behavioural Economics Has Arrived
It’s a combination of insights from psychology, judgment and decision making, and economics to generate a more accurate understanding of human behaviour. And what industry better to analyse human behaviour than recruitment?
Applied Is On A Mission To Debias Hiring
Applied was originally created by the founding team (Kate Glazebrook, Theo Fellgett, & Rich Marr) as a side project; working on a social mobility project aimed at making recruitment fairer, more predictive, and easier. The project was worked on the side of their day jobs at The Behavioural Insights Team; but it soon became much more than that.
After conducting a large experiment to validate whether Applied could in fact beat traditional CV-based methods of hiring (read blog posts here), we became the first and only business to spin out of the Behavioural Insights Team.
From then on we've worked with some amazing people to improve our product and build a great company. We have a number of incrediblho we work closely with on all aspects of the business - from working with Iris Bohnet and Professor Adam Grant on research, to the Freshminds MDs on business development, and Nesta on measuring impact.
The Next Stage Of Our Journey Is To Increase Our Impact
Net Zero Plan
Applied has a net zero plan that outlines our commitment to achieving net zero greenhouse gas (GHG) emissions and sets the framework for our environmental efforts.
Short-Term Target:
Long-Term Target:
Meet the Exec Team




Board and Advisors








