Words matter

Particularly if you want to attract a diverse set of top talent.

Our decoder tool helps create gender neutral job descriptions that are high-converting, accessible and inclusive.
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Poor job descriptions will limit applications

The research shows men apply for a job when they meet 60% of the requirements, whereas women only apply for a job if they meet 100% of the requirements. So getting the requirements right is critical to attracting a diverse set of talent.

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Detect reading burden, problematic phrases and gender bias in job descriptions. 
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Detect gender bias in job descriptions

What you say matters

Certain words have been shown to be associated with masculine or feminine roles. This has been borne out in the research which has identified words which can act as an unintentional signal that women do not belong in certain roles or organisations. Our gender decoder for job ads will identify and suggest alternative wording, meaning job descriptions can be made gender neutral and more accessible.

Reading burden test

The job description needs to be readable

Overly complex or wordy job descriptions will dissuade people from applying for roles, particularly in today’s fast, digital world. It is also essential to ensure the reading complexity of the description is in line with what is actually required for the role. If you don’t need a PHD in astrophysics to do the job then why do you need one to understand the job description?

Detection of problematic phrases

Acronyms, buzzwords and an overemphasis on education can be problematic

These words or phrases can introduce ambiguity, signal belonging (or not) and exclude people who are older, younger or from different socioeconomic backgrounds. The first step is to be aware of when you are using these potentially problematic words.

Analyse your job descriptions now
Ensure gender neutral language, acceptable reading burden and remove other problematic phrases.
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