How to use marketing to attract candidates - Lessons from Sales and Marketing

Do you find or attract skilled candidates?

Attracting candidates requires understanding their motivation:  salaries, benefits, flexible working, company culture?

A job is more than just a salary. It can affect every aspect of your life, your daily schedule, and even your sense of well being. But how can you find out what moves your audience?

Sales and marketing have decades of research and methodologies to stand out from the crowd. We’ll dive into the tangible lessons from sales and marking so you can attract candidates.

‍How to:

- Find what motivates your target audience’s wants

- Create a research plan

- Conduct A/B Testing & User Research

- How to implement your findings & craft job ads