Content Marketer Interview Questions

Content marketers are responsible for planning, creating and publishing an organization's content with the aim of growing their online presence. They ultimately need to drive inbound traffic to the website through blog writing, social media and image/video. They will strategically target keywords and optimize content to improve SEO and ultimately create more sales opportunities.

Skills

Strategic Thinking
Writing
Creativity
Research
SEO
Question 1

How do you decide on what topics to create content for? How do you decide whether an idea is worth pursuing?

Strategic Thinking
Creativity
SEO
Question 2

Give an example of a company that is doing content marketing really well, explain why?

Strategic Thinking
Research
Question 3

Bearing in mind our audience, craft the first 250 words of a blog post about the benefits of/pitfalls of/importance of/the truth about [topic X]

Writing
Research
Creativity
Question 4

1. Imagine you’ve just finished this blog post and published it on our website. What would be your next steps?

a. How would you get more people to view the post?

b. How could this blog post be used by other team members?

Strategic Thinking
Creativity
SEO
Question 5

You've just had a great content idea, how do you decide what medium/channel you should publish on?

Strategic Thinking
Creativity
SEO
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