Content Marketer Interview Questions

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About the role

Content Marketers are responsible for planning, creating and publishing content to grow an organisation's reach, online presence and leads. This content is designed to drive inbound traffic through strategically targeting specific keywords.

Content may take the form of blog posts, videos, social media, email etc.

Content marketer responsibilities

  • Creating blog posts, guides, email copy, and other collateral — as well as experiment with different formats and mediums — to help educate, inspire, and persuade potential leads and customers.
  • Attracting visitors to our website through search, social and email.
  • Experimenting with content distribution across different channels.
  • Refine and articulate distinct and compelling messaging for a company's brand.
  • Spending time with customers and craft powerful user stories/case studies.

What skills should you be looking for?

Strategic Thinking
Writing
Creativity
Research
SEO
Question 1

How do you decide on what topics to create content for? How do you decide whether an idea is worth pursuing?

Strategic Thinking
Creativity
SEO
Question 2

Give an example of a company that is doing content marketing really well, explain why?

Strategic Thinking
Research
Question 3

Bearing in mind our audience, craft the first 250 words of a blog post about the benefits of/pitfalls of/importance of/the truth about [topic X]

Writing
Research
Creativity
Question 4

1. Imagine you’ve just finished this blog post and published it on our website. What would be your next steps?

a. How would you get more people to view the post?

b. How could this blog post be used by other team members?

Strategic Thinking
Creativity
SEO
Question 5

You've just had a great content idea, how do you decide what medium/channel you should publish on?

Strategic Thinking
Creativity
SEO
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