Comic Relief uses Applied to help ensure diverse and inclusive hiring.

Comic Relief uses Applied to hire across their entire organisation, from senior corporate roles to short-term campaign based opportunities. Using the system has allowed Comic Relief's hiring teams to focus on candidate potential, while also seeing a higher conversion rate from candidate to employee.

Comic Relief rolled out its implementation of Applied for all vacancies, helping to manage recruitment for both full time staff and short-term recruitment for its peaks of campaign activity such as Red Nose Day and Sport Relief.

Applied’s use of behavioural science is transforming how Comic Relief handles its widely-differing staffing or short-term project resourcing needs while fulfilling corporate-level demands for improved diversity and inclusion in its hiring processes.

Charlotte Hillenbrand, Comic Relief’s executive director of digital & innovation, says Applied has improved the recruitment process while enabling the team to seek candidates from more diverse backgrounds. “With Applied in place, our hiring can be more strategic and focused. In addition, we can plan how and where we’re searching for talent across many different communities, job forums, regions or universities, so that our recruitment is diverse and ensures we get the best people for the roles available.”

The Recruitment team’s adoption of Applied’s customisable processes is a breakthrough at Comic Relief, because it helps optimise senior departmental colleagues’ time in identifying high potential candidates through the job description, application and candidate interview processes.

In its day-to-day hiring work, Comic Relief’s central recruitment team engages more closely with potential employees by scheduling reminders in Applied for applicants to complete their initial applications or alerting candidates to interview dates. Additionally, the charity’s management team has an overview of system data, so it can see which channels are bringing in the most candidates.

Comic Relief’s recruitment manager Charlotte Cole explains: “With the new applicant tracking system, our colleagues are finding it easier to assess a candidate’s potential.”

“Applied enables us to ask specific role-related questions in the application process. This lets us focus on the candidate’s skills, rather than trying to connect the dots between a cover letter and a CV and risking our own unconscious bias contributing to decision making. By only interviewing candidates that have demonstrated the combination of skills we are looking for, we find that our interviews are much more satisfying for candidates and managers and ultimately lead to a higher conversion rate, from candidate to employee.”

Comic Relief’s team sees further potential with Applied to develop wider standardised processes and candidate descriptions for each management function. These advances will enable busy managers to spend more time on assessing the shortlisted candidates and building a high-quality ‘corporate memory’ that further supports diversity and inclusion in hiring operations.


Comic Relief is a major charity based in the UK which strives to create a just world, free from poverty. The charity started in 1985 and its mission is to drive positive change through the power of entertainment.

"ultimately lead to a higher conversion rate, from candidate to employee.”

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